Privacy Policy
The Moto Mind | MotoMind Ltd
Last updated: 18 October 2026
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1. Who We Are
The Moto Mind is operated by MotoMind Ltd, a UK-based business providing motocross athlete development, performance education, coaching services, publications and online learning programmes.
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We are committed to protecting your personal information and respecting your privacy in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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For the personal information we control, MotoMind Ltd is the data controller.
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Website: www.themotomind.com
Privacy enquiries:
If you have questions about how your information is collected, used or protected, please contact us using the email address above.
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2. Information We Collect
Depending on how you interact with The Moto Mind, we may collect the following information.
Personal and contact information
• Name and email address.
• Contact details provided through enquiries or applications.
• Account registration and membership information.
Purchases and transactions
• Products and services purchased.
• Order history and payment status.
• Billing and transaction information.
Payments are processed through payment service providers. We do not need access to your full payment card details to fulfil your purchase.
Educational programmes and athlete development
• Course enrolment and progress.
• Responses to quizzes, exercises and written reflections.
• Information about riding experience, goals and competition.
• Details voluntarily supplied through coaching enquiries, athlete assessments or performance questionnaires.
Website and communication information
• Messages submitted through website forms.
• Email correspondence and customer service enquiries.
• Newsletter subscriptions and marketing preferences.
• Website usage and cookie information, where applicable.
We aim to collect only the information reasonably necessary to provide our services.
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3. Children’s Privacy
Some of our educational programmes, including Discover Your Racing Mind, are designed for young motocross riders.
We encourage parents or legal guardians to purchase these programmes and supervise their child’s participation.
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Our youth programmes may ask riders about their riding experiences, motivation, thoughts, emotions, physical sensations, reactions to mistakes and experiences during competition.
This information is collected to support learning, self-awareness and athlete development.
Important principles
• Our public youth programmes are educational, not clinical psychological assessments.
• There are no right or wrong answers to personal reflection questions.
• Children should not provide unnecessary identifying information, such as their home address, telephone number or detailed medical history.
• Programme responses may be stored by our learning platform and accessible to authorised personnel involved in delivering or administering the programme.
• We do not use children’s programme responses for unrelated advertising or sell their personal information.
• We aim to retain children’s information only for as long as necessary for the relevant purpose.
Parents and guardians can contact us to ask about information relating to their child, including requests for access or deletion, subject to applicable legal requirements and the child’s own privacy rights.
Where additional personal information is required for individual athlete-development services, we may provide further privacy information and seek appropriate permissions.
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4. How We Use Your Information
We use personal information to:
• Process purchases and deliver products.
• Provide access to online programmes and educational resources.
• Administer course participation and learning progress.
• Respond to enquiries and applications.
• Deliver coaching, athlete-development and performance-review services.
• Maintain customer and business records.
• Send newsletters, educational content and relevant marketing communications where permitted.
• Improve our services and website.
• Comply with applicable legal and financial obligations.
• Maintain the security and integrity of our services.
We do not use children’s course answers to make automated decisions that produce legal or similarly significant effects.
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5. Our Legal Basis for Processing Information
Under UK GDPR, personal information must be processed using an appropriate lawful basis.
Depending on the circumstances, we may rely on:
Contractual necessity: To fulfil purchases, provide programmes or deliver services requested by customers.
Legal obligations: To maintain records and comply with applicable accounting, tax or regulatory requirements.
Legitimate interests: To administer and improve our business, respond to enquiries and maintain the security of our services, where those interests are not overridden by individuals’ rights.
Consent: Where required for particular activities, including certain marketing communications and non-essential cookies.
Where we process information classified as special-category data, such as certain health information, we will identify an appropriate additional legal condition and apply suitable safeguards.
Consent can be withdrawn where consent is the basis for processing.
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6. Email Marketing
The Moto Mind may send emails containing:
• Motocross performance education and insights.
• Book announcements and publication updates.
• Information about courses and athlete-development programmes.
• Newsletters and relevant promotional offers.
We send marketing communications where we have the appropriate permission or another lawful basis under applicable electronic marketing rules.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting gary@themotomind.com.
Purchasing a product or enrolling a child in a programme does not automatically subscribe that child to marketing communications.
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7. Sharing Your Information
We use trusted third-party services to help operate our business.
These may include:
• Wix: Website hosting, online programmes, customer accounts, forms, orders and communications.
• Payment service providers: Secure transaction processing.
• Email service providers: Delivery of requested communications and permitted marketing.
• Analytics and website services: Understanding website performance where enabled and permitted.
• Professional advisers and service providers: Where reasonably necessary for business administration or legal compliance.
These providers may process information on our behalf or act as independent data controllers, depending on the service.
We do not sell personal information.
We may disclose information where legally required.
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8. Cookies and Website Analytics
Our website may use cookies and similar technologies.
These can include:
Essential cookies: Required for website operation, security, account access and purchasing functions.
Functional cookies: Used to remember certain preferences and support website features.
Analytics cookies: Used to understand website traffic and improve performance.
Marketing cookies: Used to measure advertising effectiveness or support relevant marketing activities.
Where legally required, we will obtain consent before using non-essential cookies or similar technologies.
Visitors should be able to manage their cookie preferences through the consent controls provided on the website.
Some external services and embedded content may use their own technologies, subject to their applicable privacy arrangements.
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9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may vary depending on the type of information and any applicable legal obligations.
For example:
• Financial records may need to be retained to comply with tax and accounting requirements.
• Customer information may be retained while an account or service relationship remains active.
• Marketing information may be retained until an individual unsubscribes or the information is no longer needed.
• Children’s course responses should not be retained longer than necessary for programme delivery and administration.
Where appropriate, information will be deleted or anonymised when it is no longer required.
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10. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration or disclosure.
Our website and programmes use third-party technology providers that maintain their own security systems.
Access to personal information should be limited to those who need it for legitimate business purposes.
Although we take reasonable precautions, no online system can guarantee absolute security.
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11. International Data Transfers
Some technology and service providers may process information outside the United Kingdom.
Where personal information is transferred internationally and UK data protection law requires safeguards, we will use an applicable lawful transfer mechanism or rely on an appropriate adequacy arrangement.
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12. Your Data Protection Rights
Depending on your circumstances and applicable law, you may have the right to:
• Request access to personal information we hold about you.
• Ask us to correct inaccurate information.
• Request deletion of your information.
• Request restrictions on certain processing.
• Object to certain uses of your information.
• Request transfer of certain information.
• Withdraw consent where processing relies on consent.
These rights may be subject to legal exceptions.
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Children have their own data protection rights. Requests made by parents or guardians will be considered with regard to the child’s circumstances and rights.
To exercise your rights, contact:
You also have the right to raise concerns with the Information Commissioner’s Office (ICO):
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13. External Websites and Services
Our website may contain links to external websites, retailers, social media platforms or other services.
These organisations operate under their own privacy policies.
We encourage visitors to review the privacy information provided by external services before sharing personal information.
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14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology or legal requirements.
The most recent version will be available on our website, with its latest revision date displayed at the top.
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15. Contact Us
For questions, concerns or requests relating to privacy and personal information, please contact:
MotoMind Ltd
Trading as The Moto Mind
Email: gary@themotomind.com
Website: www.themotomind.com